Arabian Cement Company (ACC) in partnership with Nahdet El Mahrousa added a new phase to its social start-up program: Khaleeha Suessi. The new phase launched under the name of “Sketch Your Idea - Khaleeha Suessi”, aimed to support young people from Suez Governorate who are willing to explore the world of entrepreneurship and startups. The objective was to introduce attendees to an intensive ideation program of 32 training hours including one-on-one consultations to define and refine the teams’ ideas and business models, educate them on how to build functional prototypes and test them and at the same time, create a pipeline for current and future start-up programs.